POWERFUL : : By using stationary and interactive displays to bring the stealth underwater world of submarines to life, exhibit traffic has increased and the audience is engaged as well as informed.

Challenge
General Dynamics Electric Boat’s only client ­­– the U.S. Navy – has many options for defense spending. As a result, the company needs to create messaging that clearly articulates the need to fund advanced submarine technology in a vastly competitive and global marketplace.

Results
We began marketing efforts with several defense industry trade show booth displays. Understanding the high-ranking customer, we developed messaging and visuals that would differentiate the company from other defense contractors.

From trade show displays, to submarine christening and recruitment brochures to technology branding, General Dynamics Electric Boat and other General Dynamic divisions have enlisted our strategic and creative efforts.

Deliverables
+ Logo
+ Print Collateral
+ Signage
+ Trade Show Graphics
+ Advertising
+ Interactive
+ Employee Communications
+ Promotional Giveaways

“For over 25 years Smizer Design has been at the core of Electric Boats trade show graphics and brochure development endeavors. They have also help us execute our award winning advertising programs. Easy to work with and consistently adding value to every project. Being a Red Sox and Patriots fan is a bonus.”

– Greg Rose, Senior Specialist Public Affairs, General Dynamics Electric Boat

BRANDING : : For over 39 years we have helped clients lead in their markets by providing targeted branding, marketing, and design solutions.

BUILDING : : House of Possibilities (HOPe) is making a difference in the lives of children, adults, and families living with developmental challenges by providing high quality programs and much needed relief and hope. We were tasked with creating a look for the the Raise The Roof gala. When the annual gala was upended by Covid-19, HOPe pivoted and we created a virtual gala House Party Package.

Deliverables
+ Print Collateral
+ Direct-mail

CHALLENGE : : BUILD is dedicated to proving the power of experiential learning through entrepreneurship and igniting the potential of youth in under-resourced communities. By creating a unique branding to promote their annual galas, special events and implement an overall look, they are able to help 96% of their students get accepted to a post secondary institution.

Deliverables
+ Logos
+ Print Collateral
+ Advertising
+ Signage

“Smizer Design worked with us to create cohesive messaging - from print, website, social media, signage and more. They took time to understand our audience and adapted the concepts to each event. Thank you for helping us tell our story with style!”

– Jill Moran, Event Manager, BUILD

SUSTAINABILITY : : GZA GeoEnvironmental, Inc. is an employee-owned multi-disciplinary firm offering services in the areas of Air Quality, Building Services, Contractor Services, Environmental, Geotechnical/Civil, Marine/Waterfront, Natural Resources & Water Resources/Dams. Since 2012 we have been creating visual messaging for this premier specialty consulting firm from advertising and interactive messaging to a complete rebranding for their 50th anniversary. Our understanding of their disciplines and services as well as our knowledge of its complexity in the marketplace have allowed us to align GZA’s messaging and design with its goals and the needs of its clientele.

Deliverables
+ Corporate Identity
+ Advertising
+ Print collateral
+ Signage
+ Invitation
+ Animation
+ Website
+ Presentation Templates

“When we wanted a clean, new, colorful brand that made a very simple but strong statement about who we were, we turned to Smizer Design, and they nailed it. ”

— William E. Hadge, (former) President/CEO, GZA

BRAINPOWER : : Understanding the company’s complex research products, services, and customer base provided us with the insights needed to align Forrester’s messaging and design with the needs of its customers.

Challenge
A leading research firm headquartered in Cambridge, MA, Forrester Research is an independent technology research company that provides pragmatic and forward-thinking advice about technology’s impact on business. When your clientsare those with revenues of $1 billion and more, brand strength is essential.

Results
We created the visual messaging for this global market research firm from high impact direct marketing (yielding a 32% response rate) and advertising to collateral materials to its Annual Report. Our understanding of its complex research products as well as our knowledge of its customer profiles have allowed us to continue to align Forrester’s messaging and design with its goals and the needs of its customers.

Deliverables
+ Print Collateral
+ Annual Report
+ Direct Mail
+ Advertising
+ Interactive

SPLASH : : Slade Gorton - one of the US's largest distributors, importers and manufacturers of fresh and frozen seafood. We were hired to create a brand that can be used cross-country, cross species and eliminate country of origin as a barrier to purchasing decisions. The packaging helped establish a strong brand recognition, reflect what’s inside. The ad introduces the company’s entry into the shrimp market.

Deliverables
+ Logo
+ Packaging
+ Advertising

PRECISION : : For more than two decades we have created targeted messaging and materials that differentiate Capacitec from its global competitors and that are aligned with its customers' needs.

Challenge
Capacitec is a global technology company dedicated to advancing the capacitive principle of measurement physics. In simpler terms the company specializes in manufacturing instrumentation and digital circuitry that provide precise measurements in extreme environments where a more sophisticated ruler is required, such as in jet engines and diesel fuel injectors.The challenge was to provide an image for the company that not only communicated its sophisticated technology, but that would also have global appeal across many vertical markets, in many languages, and raise this small company’s profile in the mindshare of companies such as GE and Lockheed Martin.

Results
Although Capacitec invests heavily in aggressive research and development programs, at the same time, Company leadership does not lose sight of the importance of clear and consistent brand messaging. Working with them since 1987, we have created the logo, brand identity, all collateral materials, trade advertising, and two generations of websites to keep Capacitec’s message of precision fresh and relevant. Today, Capacitec is a leader in its industry.

Deliverables
+ Logo
+ Corporate Identity
+ Advertising
+ Print Collateral
+ Signage
+ Website
+ Trade Show Graphics

"Smizer Design has magically presented to our customers these specs like “eye candy” for all us technical geeks. The web navigation’s logical flow and color highlights helps enhance the message that Capacitec’s “one of a kind” product."

– R.L. Foster, President, Capacitec

REVOLUTIONARY : : Electro Energy’s innovation, the bi-polar nickel-hydride battery, is visually very simple and, at the same time, uncommon — something lost to those closely engaged in developing this technology.

Challenge
Our mission was to transition Electro Energy’s messaging from the R&D arena to commercial markets where other battery technologies are competing for buy-in. We needed to introduce a technology without the benefit of success stories and applications other than government funded programs. Electro Energy needed to grab the audience’s curiosity and attention with compelling photos, illustrations, and sophisticated graphics.

Results
A cornerstone of the company’s commercialization strategy is the expectation that all targeted markets will evolve over time and at unpredictable rates. As such, it was important to show that the company is not tying its fortunes to the success or pace of a single market. To differentiate this technology, we showed this revolutionary product loud and clear for a compelling, memorable first impression to commercial markets and investors.

Deliverables
+ Advertising
+ Print collateral
+ Signage
+ Website

HAPPENING : : Communicate urban revitalization through the visual branding of the 26-block downtown area. The brand identity provides a unified look for all of the organization’s communication and marketing efforts.

Challenge
The non-profit organization New London Main Street, tasked with revitalizing downtown New London, needed a way to quickly and easily let people know there was a lot happening in the formerly depressed downtown area. Many outsiders thought of the city as crime-ridden and abandoned, a reputation from decades past that the organization hoped to dispel. The organization was looking to get more people downtown to shop, eat, attend events, live, and do business.

Results
We created an identity for The District, an abbreviation we coined from the downtown area’s official name — The New London Historic Waterfront District. The vibrant and eclectic logo encompasses icons associated with the city to include history, entertainment, dining, the waterfront, shopping, and art. When the new logo was unveiled it received significant media and public attention including a feature on Connecticut TV News. Stakeholders have embraced The District imagery and are using it pervasively.

Deliverables
+ Name / Logo
+ Corporate Identity
+ Print Collateral
+ Annual Report
+ Direct Mail
+ Package Design
+ Signage
+ Advertising
+ Interactive
+ E-marketing
+ Invitations
+ Event Materials
+ Promotional Giveaways

“Smizer Design has accomplished the impossible. Getting to the heart of what makes our downtown special and turning those thoughts into an image that captures the spirit of the place. “

– Penny Parsekian, CEO, New London Main Street

FISHY : : The logo for Vinnie’s Saybrook Fish House restaurant is meant to communicate a playful version of the concept of a "miracle" catch. These menus extend the playful brand imagery created for this new seafood restaurant as well as communicate its upscale and inviting atmosphere.

Deliverables
+ Logo
+ Print Collateral
+ Signage
+ Advertising

INTEGRATION : : Across the table, across the campus, and across the globe – video works. This is the brand message created to communicate Starbak's offer targeted to their four key markets - education, corporate, healthcare, and government.

Challenge
A leading provider of enterprise video portals and integrated networks, Starbak's investors had recently cashed out of the company. Clients were concerned about Starbak’s future viability, and the company was developing new applications and looking for new investors. Starbak needed a brand message that communicated a fresh, innovative offer.

Results
Unlike competitors, Starbak provides a fully-integrated, one platform video solution to create and deliver video programming. The tagline: Your Video-at-Work Network clearly articulates this key differentiator of its product offer and the identity visually represents 4 proprietary components it includes.

Deliverables
+ Logo / Corporate Identity
+ Print Collateral
+ Trade Show Graphics
+ Advertising
+ Website / Interactive
+ Graphic User Interface
+ E-marketing
+ Apparel
+ Case Studies
+ Presentation Templates
+ Promotional Giveaways

A NEW WORLD : : WinZip's founder wanted to create a visual message that was "out there." It went on to become the #1 compression software application in the world.

Challenge
In 1993, WinZip Computing was operating out of a home office by one brilliant programmer who had a vision. Email was relatively new, the Internet in its infancy,
and this was a software application of which there was no existing category. Visually,
the founder wanted it to be so different people would be compelled to take interest
in its message. The goal was to introduce the compression software to the world
and make it ubiquitous.

Results
We created the "World of WinZip" with an identity that illustrates the application as well as visual messaging that is certainly out of this world. From the often imitated icons that launch the software to direct mail to package design, we've helped this must-have award-winning utility remain "out there" in front of its varied audience. The WinZip logo is now one of the most recognized in the industry.

Deliverables
+ Logo
+ Corporate Identity
+ Print Collateral
+ Direct Mail
+ Package Design
+ Signage
+ Advertising
+ Website
+ Interactive
+ Graphic User Interface
+ Apparel
+ Promotional Giveaways

HEROES : : The #HonorHeroes project honoring the many everyday frontline heroes in our lives including our healthcare workers, policemen and fire fighters. Thank you for your everyday sacrifice.

DRINKABILITY : : We were hired by Olde Windham Brewing Company to create a microbrew brand with a distinctive package to reflect the owners love of his beagle dog mixed with the historic folklore of frogs in the town of Willimantic CT. We implemented a corporate identity package, logo, signage and advertising for the new microbrewery which manufactured and distribute several flavors of beer and ales.

Deliverables
+ Logo
+ Corporate Identity
+ Packaging
+ Signage
+ Advertising

COLLABORATIVE : : Carlin Construction is a merit shop firm that provides construction management, general contracting and design/build services for a wide range of private and public clients and building types throughout New England, New York and Maryland. By consistently meeting and exceeding our client’s expectations, we developed a responsive website that visually displayed projects that Carlin had completed in several industries.

“Smizer Design has been great to work with. They did an excellent job listening and translating our thoughts into a user friendly website. They were fantastic to work with, they stayed on task and met our aggressive schedule. We could not be more pleased!”

– John Carlin, President, Carlin Construction

EXPERIENCE : :  As a program management firm, Saybrook Associates prides itself on providing the 3 Cs: Coordination, Control, and Communication, that ensure successful management of its clients' portfolio of projects.

Challenge
A successful program and project management firm, Saybrook Associates was well-respected and accomplished, but had no brand image in the mind of its prospects
and clients. It was rarely considered for the larger opportunities that were awarded
to multi-national consultants, perceived as a safer choice even when Saybrook had
more expertise.

Results
We helped Saybrook achieve consistent messaging allowing its prospects and clients to clearly know what they stand for - experience. Through the brand awareness campaign and materials we created, the company is now positioned on an equal playing field with its competitors, and two years after the brand launch the company's revenues grew by 50%.

Deliverables
+ Logo
+ Corporate Identity
+ Print Collateral
+ Advertising
+ Website
+ Presentation Templates

HEALTHY : : A practicing physician who was inspired by the many health-related benefits of almonds created this new snack. Although we could not come right out and say it is good for your heart and will lower your cholesterol (which it is and does), we could illustrate it. The almonds are available in three flavors, also illustrated.

Deliverables
+ Logo / Branding
+ Package Design
+ Signage
+ Trade Show Graphics
+ Advertising

LONG GREY LINE : : Smizer Design created packaging, brand identity, an ecommerce website, collateral materials and sales lines for a beer marketed specifically to the army community and alumnae of the Military Academy at West Point. The packaging features the image of a West Point cadet in full military dress set against a background of West Point buildings.

Deliverables
+ Logo
+ Packaging
+ Advertising
+ Collateral
+ Signage
+ Website

STRENGTH : : Smizer Design partnered with CMP United Business Media to launch the website bmighty.com. In addition to designing the site’s user interface and navigation, the project included creating the brand identity for the website. The site is a resource for IT decision makers and marketers for small to medium sized businesses to be knowledgeable of new technologies, products, and services available.

Deliverables
+ Logo
+ Corporate Identity
+ Interactive
+ Website

HERO : : When the Nestor Traffic System detects a car going through a red light it delays the green light in the opposite direction. This makes those who choose Nestor heroes by “Protecting Communities Through Technology.”

Challenge
Nestor needed to differentiate its automated red light enforcement solutions in a very crowded, competitive environment. Senior management presented the company as a software engineering firm, providing the most advanced video capture technology. Nestor’s sales team knew that its diverse customer base composed of multiple decision makers ­­– police chiefs, city officials, and community leaders, did not fully appreciate or readily understand the nuances among competitors offers. They saw opportunity for increased revenue, but needed to convince residents and taxpayers.

Results
Through one-on-one interviews with customers, the CEO, and the sales team, product assessment sessions, and analysis of competitor messaging, we discovered that the overall importance of this technology is safety. We brought awareness to this amazing technology through strong branding to show the precious reasons why Nestor Traffic Systems should be implemented everywhere.

Deliverables
+ Print Collateral
+ Interactive
+ E-marketing

WELL-ORGANIZED : : The company wanted to communicate a large company feel with small company convenience, and hoped to generate more inquiries and increase sales.

Challenge
Known for its exceptional customer service and personal approach, Mystic Management Systems (MMS) is a global provider of web-based document control software that helps companies streamline systems. The company was looking to update its current image to stand out from the numerous other document control software companies that project a very corporate and predictable look. MMS was trying to reach the quality control manager in three specific industries: life sciences/medical device, manufacturing, and packaging.

Results
We successfully created a brand message that highlights the company’s personal and family-like culture as well as communicates its product offer. What better way to express a sense of community and order than having all your “ducks in a row?”

Deliverables
+ Logo
+ Corporate Identity
+ Print Collateral
+ Website

DISCOVERY : : Our deep understanding of the Pfizer culture and audience lead to both effective visual solutions and a working relationship that strengthens its brand message.

Challenge
Our relationship with Pfizer began in the mid-1990s when we were hired to create the brand identity for Drug Pfinder, a global collaboration of resources between Pfizer and scientific and academic institutions which brings new drugs to the market more quickly. The identity had to communicate on an international level the enormous potential these partnerships represented.

Results
The success of Drug Pfinder led to a number of other identity and awareness projects for Pfizer's Discovery Technology Center, Strategic Alliances, and Genomics and Proteomics Sciences. Additional work has included safety awareness programs, employee communications, and educational programs.

Deliverables
+ Logo
+ Corporate Identity
+ Print Collateral
+ Signage
+ Trade Show Graphics
+ Interactive
+ Apparel
+ Employee Communications
+ Employee Awareness Programs
+ Promotional Giveaways

INSPIRATION : : The tagline, "Inspired learning through exploration," set the tone for all ISAAC's brand messaging. This included using active imagery of middle school students, testimonials from teachers, parents, students, and community leaders, not to mention the generous use of primary colors.

Challenge
Embarking on its first capital campaign to fund the renovation of its new location, The Interdistrict School for Arts and Communication (ISAAC) looked to us to create a brand message that expressed the energetic and exploratory nature of its mission as an expeditionary charter middle school and to develop materials that would resonate with and engage local and national philanthropic organizations, as well as private donors.

Results
As a result of the dynamic campaign, the organization surpassed its campaign goal and even chose to paint the walls of the new building with the brand colors, creating an environment that truly reflects the vibrant messaging created.

Deliverables
+ Logo / Tagline
+ Corporate Identity
+ Print Collateral
+ Direct Mail
+ Signage
+ Advertising
+ Website

+ Apparel / Promotional Giveaways